Vila Olympic Gym: Be independent, Blonde
A collection of bizarre Brazilian gym ads elicited a loud, collective “WTF?” from the internet today. As you can see, they show already buff women using men’s big, hairy arms to open jars and wine bottles. On closer inspection, the women have not actually sprouted man arms, but are having men stand behind them and put their arms through their armpits, like that “weird arms” game you used to play with your friends.
Advertising Agency: Agency Mood, São Paulo, Brazil
Chief Creative Officer: Aaron Sutton
Creative Director: Eugênio Tonelli
Art Directors: Guilherme Jorgetti, Marcelo Anache
Copywriter: Felipe Silva
Photographer: Rodrigo Ribeiro